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Research papers

Choosing the right product

Market research has developed several tools for selecting the optimal combination of product features. One of the methods which has become fairly popular within the last years is the "Trade-Off Model". With this method, utility indices are computed...

Catalogue: Seminar 1983: New Product Development
Authors: Detlef Baur, Jürgen Doeblin
November 2, 1983
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Citation

Baur and Doeblin (1983a, November 02). Choosing the right product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/choosing-the-right-product